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The recent rumors that Twitter could complete a capitol raise of $250mm have set the “blogosphere” afire. Jeremiah Owyang of Forrester Research did some number crunching and came up with a value of $73.52 per active user for Twitter. This follows news that the social media darling turned down a half billion dollar acquisition by Facebook. And – it’s old news but – the Gartner Group says social networks shouldn’t be ignored by retailers. Surprised? Maybe you should take another look at social marketing in your business model…

In the fourth article of our series about SaaS and The Long Tail, we are exploring the tail that according to some sources – wags the SaaS dog. At the ultimate end of The Long Tail is the individual – the “me” we all embody. Strategies for SaaS that employ The Long Tail concept, all leverage the power of the Internet to satisfy the individual without addressing them directly. Is it magic? Smoke and mirrors?

The number of negative predictions for the future of SaaS and Cloud Computing have reached a crescendo in recent weeks. There has also been a significant push back from both pundits and bloggers “in the field.” Is SaaS and cloud computing just more hype? Has it reached the level of being a “must consider” alternative?

Scio Consulting and Apprenda have announced a strategic partnership to offer enablement services for software companies looking to bring their products to the on-demand business model rapidly and efficiently by using Apprenda’s SaaSGrid , a Software-as-a-Service (SaaS) delivery platform.

In the third segment of our four-part series on The Long Tail, we’re exploring successful SaaS aggregators who have effectively mastered the concept and dominate their field.