Comments on: SaaS: Marketing Afterthoughts http://blog.sciodev.com/2009/05/20/saas-marketing-afterthoughts/ Hot Thoughts about SaaS, On-Demand Business and Technology Tue, 01 Jun 2010 15:03:34 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Joanna Lees-Castro http://blog.sciodev.com/2009/05/20/saas-marketing-afterthoughts/comment-page-1/#comment-156 Joanna Lees-Castro Thu, 21 May 2009 13:20:17 +0000 http://blog.sciodev.com/?p=455#comment-156 Well said! I expressed some similar thoughts in my latest blog post on SoftwareCEO at http://www.softwareceo.com/forums/blog.php?b=48 Another challenge for SaaS marketing is keeping those customer acquisition costs really low, focusing on pull marketing, and making sure you're continuing to market to existing customers (since they could just as easily no longer be a customer next subscription period). Joanna Well said! I expressed some similar thoughts in my latest blog post on SoftwareCEO at http://www.softwareceo.com/forums/blog.php?b=48

Another challenge for SaaS marketing is keeping those customer acquisition costs really low, focusing on pull marketing, and making sure you’re continuing to market to existing customers (since they could just as easily no longer be a customer next subscription period).

Joanna

]]> By: Carol Lynn Martens http://blog.sciodev.com/2009/05/20/saas-marketing-afterthoughts/comment-page-1/#comment-155 Carol Lynn Martens Thu, 21 May 2009 03:09:46 +0000 http://blog.sciodev.com/?p=455#comment-155 Marketing is the engine which drives most businesses - certainly those beyond beta; and increasingly the 'brain' is the database, as the repository of intelligence gleaned across all customer and prospect interactions. To efficiently leverage these insights across the organization, and be able to respond to compressed lifecycles and fast-changing markets in a nimble fashion, the systems infrastructure has to integrate marketing I/O. As we move into a 3.0 world, 'sales' will become a more porous function, with Marketing and PR playing broader roles in facilitating engagement and ultimately generating revenue. Marketing is the engine which drives most businesses – certainly those beyond beta; and increasingly the ‘brain’ is the database, as the repository of intelligence gleaned across all customer and prospect interactions. To efficiently leverage these insights across the organization, and be able to respond to compressed lifecycles and fast-changing markets in a nimble fashion, the systems infrastructure has to integrate marketing I/O. As we move into a 3.0 world, ‘sales’ will become a more porous function, with Marketing and PR playing broader roles in facilitating engagement and ultimately generating revenue.

]]>