Our workshop with Software Pricing Partners following the SaaS Summit: All About the Cloud is now finalized! Seating is limited so please check the details below and sign up NOW:
SaaS Offerings: How to Develop, Price, Operate, and Succeed
- One Day SaaS Executive Workshop Covering Technical and Business Topics
- May 13, 2010 at the Donatello Hotel (near Union Square) San Francisco
Executives responsible for succeeding in the SaaS market need to make a series of critical choices in developing, packaging and selling their offerings. This one-day workshop provides the insights and tools needed to make the right choices.
Many of the challenges SaaS companies face can be met by balancing and integrating technical considerations with the business aspects of SaaS. Companies that can do this can bring their products to market rapidly and become cash-flow positive quickly.
This workshop is the first to integrate pricing and business models with development and deployment. The workshop will be held on May 13th, the day after the OpSource and SIIA event SaaS Summit: All About the Cloud at the Westin St Francis Hotel on Union Square in San Francisco. The workshop venue is conveniently located one half-block from the St Francis, at the Donatello Hotel on Post Street.
Which companies can benefit by attending this workshop:
- A new venture or as an ISV with on-premise products considering developing a SaaS offering
- A service company with significant vertical expertise than could be delivered and monetized in a SaaS model.
- An existing SaaS provider who made choices opportunistically that now constrain growth and cash flow.
- A SaaS entrepreneur with limited funding that needs to achieve positive cash flow early with products that evolve with the market.
Company challenges this workshop can help overcome:
- Building out a suite of products but are unsure of the pricing and operational models needed to grow.
- Developing a framework for sorting out technical and strategic choices required to move to the SaaS business model.
- Facing significant operational problems including efficiency while keeping churn under control in an existing SaaS product.
- Ensuring the pricing model, development framework and operational plan will work in complex, highly competitive markets.
Topics to be covered:
- What Makes the SaaS Model Different and Difficult?
- Making Development Choices Strategically
- How to Choose an Effective Pricing Metric
- Creating a Lean Product Development Roadmap
- Using Packaging and Licensing to Increase Success
- Finding the Right Price Levels and Discounts
- Operating a SaaS Business
- Auditing Your Plans with a SaaS Reference Framework
Because of the value of this workshop, the importance of the SIIA/OpSource conference for SaaS providers and the convenience of the venue, this is an excellent opportunity to “put it all together.” The workshop content makes it well suited to a mixed group of business and technical members of your team because it joins the issues of both sides into a single view.
Per Person Pricing
Early Bird price – expires May 3rd |
$495 |
Three or more persons from the same company |
$395 |
Price after May 3rd |
$595 |
Group Promo Codes
Three or more members of the same team:
- On or before May 3rd – 57KA5G
- After May 3rd – 7GNGBH
All attendees will receive copies of the workshop materials. The workshop fee also includes a “working lunch” and refreshments during the day.
Secure Registration with Acteva.
Hotel
The Donatello Hotel has a limited number of rooms available for workshop attendees at $139 during the period of May 9-14. This is an excellent opportunity to save with a very convenient location if you are also attending SaaS Summit/All About the Cloud Event.
- To receive this discounted rate, you must the contact the hotel directly at 415-441-7100 – and ask for In-House Sales and the “SCIO Pricing” discount.
About the Speakers
Michael Dunham, VP of Service Engineering – Scio Consulting
Mike Dunham has more than 20 years of hands-on experience helping major corporations and government agencies succeed in an increasingly technical environment. As Scio’s principal consultant, Dunham provides clients insight into trends that affect business and technology planning so the processes Scio uses can bring clients’ ideas to life. As the VP of Service Engineering, Michael defines Scio’s service products and operational processes. A native of Sacramento, CA, he holds a bachelor’s degree in business administration from the University of California at Davis.
Jim Geisman, Principal and Founder – Software Pricing Partners
Jim is an acknowledged expert in software pricing and, since founding the firm in 1982, has helped several hundred companies develop effective pricing models and strategies. His consulting spans established and emerging software companies delivering B2B solution via desktop, enterprise-class and, more recently Software-as-a-Service / on demand software. Jim has been a board member or advisor to several early stage technology companies. He holds degrees in Electrical Engineering from Tufts University and an MBA from Harvard Business School.
A quick introduction on our podcast:
If you have questions about the event, you can reach Mike Dunham at 408-404-3897 x603.