Next week I’m going to be in the Washington DC area for SaaS University! What about you? July 20-22, at the Sheraton National – Arlington.
Scio has supported Softletter’s SaaS University events for quite a while. They are the most focused events for SaaS business executives in the industry. If you are starting or running a “Software as a Service” business and within reach of the Washington DC area – I expect to see you there! This is not a gaggle of vendors trying to sell you something. It includes 30 sessions, 5 keynotes and four optional workshops. And best of all – I’m going to be speaking on multi-tenancy during the first day (Increase Your Bottom Line with Multi-Tenancy) and I will be giving a workshop on July 22 – Charting Your Course to SaaS. In addition, my friend Jim Geisman of Software Pricing Partners will be giving his workshop on SaaS Pricing: The Basics & Beyond.
What follows is a quick rundown of the workshops but here’s the bottom line. There are opportunities and tracks for your whole team at this event. Planning, strategy, technology, marketing, sales, pricing and operations are all included. There is special pricing available for teams and if you give me a call (408-404-3897 ext 603) – I can help you get a discount.
So – what’s stopping you??
Charting Your Course to SaaS – SaaS University, Washington DC, July 22
This is the third time we’ve offered this comprehensive workshop on SaaS and it continues to evolve as we respond to the needs of our participants. Following our joint workshop with Jim Geisman of Software Pricing Partners, we’ve continued to tighten the content and for SaaS University, will offer a more interactive format for this workshop, especially during the afternoon. The aim is to keep it small enough to allow everyone a chance to move the discussion toward the issues that interest them most. It remains however, the only workshop that covers the business, operational and development issues that are critical to success in SaaS.
Companies that can benefit by attending this workshop:
- A new venture or as an ISV with on-premise products considering developing a SaaS offering
- A service company with significant vertical expertise than could be delivered and monetized in a SaaS model.
- An existing SaaS provider who made choices opportunistically that now constrain growth and cash flow.
- A SaaS entrepreneur with limited funding that needs to achieve positive cash flow early with products that evolve with the market.
Company challenges this workshop can help overcome:
- Building out a suite of products but are unsure of the strategies, metrics, and operational models needed to grow.
- Developing a framework for sorting out technical and strategic choices required to move to the SaaS business model.
- Facing significant operational problems including efficiency while keeping churn under control in an existing SaaS product.
- Developing a product roadmap and unsure of what can be accomplished and timeframes
Topics to be Covered:
- How is a SaaS Product and Business Different?
- Reference Framework for Creating Your Roadmap
- Making Strategic Development Choices
- Operating A SaaS Business by the Metrics
- 10 Ways to Fail at SaaS
- Applying Lessons Learned to Your Issues
Who Should Attend?
This workshop and seminar is important for anyone considering a SaaS product, in the process of developing a product or offering a product that hasn’t reached its potential, including: Entrepreneurs, CXO’s, product managers and key executives in startups, vendors moving to SaaS or existing SaaS companies.
About Your “Professor”
Mike Dunham, Vice President, Service Engineering for Scio Consulting, has over 25 years background in the development and introduction of new technology working with startups, government and the largest enterprise software companies. He has worked with Scio for five years, regularly authors articles on SaaS and the software industry and hosts a series of podcasts on SaaS best practices. Mike leads Scio’s professional services helping companies develop and bring to market new SaaS offerings.
And for addressing pricing strategy may I suggest:
Attend the pricing workshop for ISVs in Washington DC – 22 July 2010.
SaaS Pricing: The Basics & Beyond
Pricing is troublesome for most ISVs. It is treated as an event that leaves everyone dissatisfied with the results and drained from all the wrangling. One way to avoid this is to understand what elements go into a pricing model and then attack each of them systematically starting first with price structure and then moving on to price levels.
After SaaS University in Washington DC, Software Pricing Partners will be presenting a pricing workshop aimed specifically at executives who make or influence decisions about software pricing, packaging and licensing as it applies to the on-demand/SaaS delivery model.
The content is practical and down-to-earth, drawn from consulting engagements and industry sources. Some of the topics that will be covered include:
Software Pricing Basics
- A five-step methodology for setting prices
- Aligning pricing metrics with value delivered
- How packaging can create a strategic advantage
- Gaining confidence when setting new-product prices
- Why pricing simplicity beats precision
SaaS Pricing
- Triangulating into the correct price level
- Creating and pricing a value-driven product line
- Revenue forecasting in a SaaS World
- SaaS pricing and cloud computing
Register for SaaS University and these workshops http://bit.ly/DC-SaaS-U
See you there!
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