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This is a tough time to be starting a business, but many people in technology or with deep industry experience who have been recently laid off are doing just that. Companies with existing product lines are facing tough choices too. Can you afford to sit on your hands while your sales dwindle? So let’s imagine you’re one of those folks…

It seems sometimes like being in technology means learning a new acronym every day. And to make matters worse, every marketing department is busy trying to think up the next “market-leading, self-defining, world-beating…” term to define their version of “the ultimate truth.”