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I’ve seen a lot of different “roadmaps” for SaaS products lately. Some of them are good guides for specific questions. Some are simply misleading or poorly focused. But only a few of us are talking about the guiding thoughts behind a realistic roadmap that are critical to success.

In the fourth article of our series about SaaS and The Long Tail, we are exploring the tail that according to some sources – wags the SaaS dog. At the ultimate end of The Long Tail is the individual – the “me” we all embody. Strategies for SaaS that employ The Long Tail concept, all leverage the power of the Internet to satisfy the individual without addressing them directly. Is it magic? Smoke and mirrors?

It seems sometimes like being in technology means learning a new acronym every day. And to make matters worse, every marketing department is busy trying to think up the next “market-leading, self-defining, world-beating…” term to define their version of “the ultimate truth.”