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I can think of many reasons to be at SaaS University in Washington, DC beyond my session and Scio´s workshop. But I want to be clear: The sessions at SaaS University are always changing, always relevant to developing SaaS products and successful SaaS businesses. It is the only venue available with a focus on helping SaaS vendors navigate a complex business model.

Our move down the Lean and Agile road is not an accident. It is our core belief that customers will be more successful if they and their products and business processes are also Lean and Agile. We’re not alone in that thinking.

When I wrote the recent article “SaaS: 10 Trends for 2010″ I used the phrase “Best Case SaaS.” I realized from feedback and some thinking afterward though that many people don’t share my vision of what it is.

People say that marketing for “cloud services” are really over the top right now – selling a lot more promise than can be delivered. If that’s true, social media is somewhere out in the stratosphere of hype – pushed into orbit by leaders like Twitter and Facebook – I’ve heard many people say if they were trying to avoid reading yet another article on the wonders of connecting to “communities” on the web.

We recently started a project with a new client from the UK to develop a SaaS application for them using Innovation Games and found them to be very useful in developing and prioritizing product features and development plans.

I’ve noticed there are broadly two camps when it comes to developing new services for the Internet: Those entrepreneurs that feel they must do everything themselves regardless of the hurdles they face and those that want to focus on their core expertise and leverage outside services where possible.

SaaS is not a “one-size-fits-all” business. There are many options now for platforms and services you can use and the number is increasing every day. A lot of the information available is laden with marketing hype. How do you make the right decisions?

In Part 1 of this list we covered the first five points – so if you haven’t read that already, I encourage you to go and read that first. For everyone else – here’s the remaining five points in my hit parade.

They say everybody likes lists. Miles of virtual paper have been inked in pursuit of the “best recipes for chocolate chip cookies,” the “worst airline food,” and to complete the theme – the best diet plans. Ok then- we’ve got a list:
Ten Ways to Fail as a SaaS Company

Pricing services – how do you do it? Is there a rational process? Can you tie it to value? Cost? Developing a price is one of trickiest parts putting a new service online. Prospective customers have to believe the value can be realized and existing customers must find the value exceeds the subscription. A monthly subscription is easier for prospects to swallow but a yearly provides a bigger hit for cash flow and maybe higher retention. Which is better in the long run?