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SaaS is not a “one-size-fits-all” business. There are many options now for platforms and services you can use and the number is increasing every day. A lot of the information available is laden with marketing hype. How do you make the right decisions?

I came across a good paper by Joel York of Chaotic Flow over the weekend that started a flow of thoughts about ISVs. The article is titled, “The Top Ten Do’s and Don’ts of SaaS” and it made me wonder – where can someone considering developing a SaaS application go for the “ins and outs” of the field? It is fairly difficult to do without sifting through a lot of vendor-led material that, while good, is clearly biased or paying out some cash to go to a series of conferences – where again, you will surf through a wealth of vendor-led discussions regardless of the venue.